Mastering the Art of Commercial Real Estate Investing: How to Successfully Build Wealth and Grow Passive Income From Your Rental Properties by Marshall CCIM Doug

Author:Marshall, CCIM, Doug [Doug Marshall]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2019-03-12T16:00:00+00:00

Once I’ve completed this process, my deal radar kicks into overdrive. I try my best to discover what makes this deal a truly good opportunity so that lenders will have no choice but to say yes.

Finding “The Hook”

As a rule, lenders are very conservative when it comes to risk-taking. They have what I like to refer to as a “belt and suspenders” approach to lending. To avoid risk, they look at the loan through redundant safety procedures, like a man who wears both a belt and suspenders to ensure his pants stay up.

Another word for “safety procedures” is what I call finding “the hook.” I politely ignore the sales pitch that the prospective borrower makes about why this is such a good loan opportunity. Instead, I go fishing for the hook that I believe will snare the lender’s interest. Here are several examples of finding the hook. The borrower:

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